US brand Primitive release their Summer 2011 Collection, the Californian based brand is owned by the Pro Skater Paul Rodriguez Jr. Primitive was originally a skate store which was later turned into a brand which is building some serious rep across the US. As the guys at Primitive say "Summertime will forever bring us back to when we were young-bloods with minimal responsibilities. Summer is more than just a season. It represents freedom, warm vibes, and most importantly, it's about having fun in the sunshine"
Their 2011 Summer collection encompasses all of these elements by offering graphic tees & hats suiting to the season.
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